Converse ‘Made by You’ Campaign

The Converse ‘Made by You’ campaign was held in 2015 and was the 100 year anniversary of the Chuck Taylor All Stars and is all about: ‘a celebration of the individual experiences and self-expression shown through one’s Chucks’. The showcased more than 200 worn and personalised Chuck’s created many different people including famous artists.

I have taken a lot inspiration for my project from this campaign. Originally I was going to have the same sort of concept for my work except it would’ve been, ‘a celebration of the individual experiences and self-expression shown through one’s shoes’, but I felt this was very broad and lacked depth.

This is where I came up with the concept of ‘visualising the positive memories, personal journeys and sentiment that we hold within the unintentional wear and tear on our shoes’. I feel like this is more in depth as it has three key concepts for me to explore and develop my own ideas about what these concepts mean to me.

I am also going to take a lot of inspiration for my posters from this campaign as I think they are very clean and sharp looking which is what i want my posters to be and it is also how I imagine them.

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